An Open Letter to ING Direct Canada

by Mr. Cheap on July 9, 2007

Please note – to get a $25 bonus with a new ING account then get my referral code from my ING referral code page.

To the guy with the accent and his two curvy henchmen:

To begin with I’d like to thank you for entering, and shaking up, the Canadian banking industry. When I first heard about you, in 1997, I thought “what a great idea” and was happy to open an account with you. I was delighted to refer friends and family to you, and the referral bonuses you offered were a cherry on top of the sundae.

People were reluctant to bank with an entirely Internet based bank. I understood that concern, and did my best to reassure them that you wouldn’t run away with their money in the middle of the night (and you haven’t). Showing them that you are FDIC insured, just like the big banks went a long way to reassuring them. The fact that you offered higher interest rates on your SAVINGS ACCOUNT then the big banks offered for GICs went a long way to getting them to switch.

I was working down in the US in 2000 and evangelized you south of the border too.

As a banking revolutionary, I salute you. Unfortunately you seem to have recently lost the fire in your belly.

When PC Financial opened its doors, I was suspicious at first. I assumed that their higher rates would be mere teasers and expected within a couple of months for them to drop below yours. I was perplexed when months went by and they stayed higher than ING Direct. Your commercials kept playing, telling us to keep our money and get paid top interest, but they started to ring false in the face of the ongoing interest rate disparity.

In December of 2006 I applied to you for an un-mortgage. Being self-employed, I expected that it might be a little tougher to arrange, but we’d been together for so long, I expected it would happen one way or another. In the end your representative turned me away completely (not even offering a mortgage with a high down-payment or higher interest rates, just a refusal to do business with me). That same week both PC Financial and Scotiabank offered me mortgages.

You’ve changed man. You used to be about turning the bank industry on it heads and connecting with the littler guy. You streamlined your operations and passed the savings on to us. Now you’re turning your back on us, at exactly the time PC Financial is welcoming us with open arms.

My last GIC at ING direct came due in May, and after moving the money from it, there’s a sad 56 cents sitting in my ING Direct account. I hope the winter that has fallen on the orange giant thaws, and on that day I’ll happily return (although sadly you’ll have to outdo PC Financial now, when before all you had to do was match them to keep me).

Please let all the drained accounts sitting with pennies in them be the sparks that re-ignites your belly fire. Become what you were in 1997 again: charge into battle again. For your shareholders, yes, but for us little guys too!

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ING Offers TFSA Sweetener
October 20, 2008 at 6:54 am

{ 32 comments… read them below or add one }

1 July 9, 2007 at 4:06 pm

Hilarious! This post was right on and super-funny! :) I, too, used to bank with ING Direct in America but due to their low interest rate, I have moved all of my money to another online bank with better interest rates. I don’t know what happened to ING Direct, but they are not what they used to be! Too bad!

2 July 9, 2007 at 4:25 pm

Very funny stuff…..

3 July 9, 2007 at 5:19 pm

Ditto, man.

I hope the 12K I moved out of ING last month and into PC Financial shows up as a blinking red light on somebody’s monitor somewhere. I hope he runs into his superior’s office screaming “it’s happening again!”

We need to get the orange ball of savings bouncing back in the right direction.

I’m willing to come back, ING. Just get back to doing what you do best.

4 July 9, 2007 at 7:27 pm

I’m now eyeing ICICI’s 4.5% high-yield account. I’m so fickle! :-)

5 July 9, 2007 at 8:51 pm

Excellent post, very entertaining!

Mike

6 July 9, 2007 at 11:32 pm

Hahahaha, well said!

7 July 10, 2007 at 4:52 am

I had a similar discussion with ING representative. I moved $100K to PCF. ING spends a lot of money on commercials taking pride in the best rates – but when asked: “OK, so why won’t you match the interest rate of PC?”, his answer was: “we’ll see for how long PC can promise this rate”.

I expect them to guarantee the best rate compared to any bank at any time. If PC drops the rate, they can drop it too. PC is not just some small financial institution in a remote location, it’s CIBC.

8 July 10, 2007 at 9:07 am

Luc: That’s exactly what I think they should have done, matched PC’s rate (or matched it and added 0.01%) and wait them out if they believe its just a teaser. Instead PC Financial’s strategy is working, they’re sucking up the “rate conscious” consumers (which I assume we’re a pretty desirable bunch of people to lend money to – I know I’ve never defaulted on a loan, and have only been accidentally late paying by a few days a couple of times – in my reckless youth ;-) .

9 July 11, 2007 at 12:20 pm

Excellent post. I too have moved my money from ING Direct to PC Financial.

And I hate those little gimmicks like ‘the summer sale’ of 4.25%. What about all the money I already had in there?! Doesn’t it deserve love too? Those sales peeve me off more than anything else.

10 July 11, 2007 at 12:25 pm

Joe: Yes, I was annoyed by that too. I had given the order to move my money the day before they started the summer sale, but it hadn’t actually moved yet (if it had, I would have been tempted to just put it back and start getting the higher rate).

Its an awfully complicated process to get an extra 1/4% over PC Financial.

11 September 9, 2007 at 3:08 pm

I entirely agree, while mortgages and bank prime rate were rising, ING Direct interest rate (3.5%)didn’t move until Sept 2007 to 3.75%. However, I decided to move my cash to ICICI at 4.50%, which on $10,000 Hi-saving account gives $600/year more than ING Direct, while both Bank conditions remain similar.

12 September 10, 2007 at 7:45 am

Maria: ICICI is good too!

13 John Jackson December 6, 2007 at 11:03 am

ING = Garbage. Don’t waste your time.

14 Mr. Cheap December 6, 2007 at 1:24 pm

John: Yeah, it was great back in the day, but they haven’t really stayed competitive, have they?

15 Jonny thunder May 22, 2008 at 4:05 pm

Ing direct has always struck me as a pickle of sh@t. I applied for a mortgate with a great paying job and they couldnt offer me anything. Their loss of course, but when I have to keep witnessing that knob on TV with the buttpirated accent, I dont know if I can “deal with it anymore”. Cant someone get rid of him?

16 Mr. Cheap May 22, 2008 at 9:01 pm

Jonny: They turned me down too. I also found it quite weird (I had a 25% downpayment). I was self employed at the time, and they said they just had a blanket “no self employed mortgages”.

Their lose was my reaction too. PC financial and Scotiabank fought it out to get my business.

Next time I’m applying for a mortgage, I’m just going to go with a mortgage broker and avoid the whole process.

17 Canadian Gal May 23, 2008 at 9:25 am

The banks in Canada need to be shaken up even more, they are just to comfy and cocky!!

18 Steve October 8, 2008 at 10:02 am

But… look at where we are today… PC financials is at 2% whereas ING is at 3%. ICICI is on the verge of bankruptcy due to the credit crisis. ING, due to conservative mortgage practices (they turned some people down ;P) appears to be unscathed by the mortgage meltdown and is considered one of the more solid banks now.

19 Mr. Cheap October 8, 2008 at 12:33 pm

Steve: I just checked PC Financial and their Interest Plus is paying 3.05%. When / if ING Direct goes higher I may move my money back…

20 Steve October 15, 2008 at 11:18 am

Oops, sorry, I was looking at the wrong rate on the PC site. Although that “3.05%” is misleading, it only applies to amounts over $1000. $10,000 with PCF’s 1% on the first $1000 and 3.05% on the following $9000 would generate less interest than $10,000 at 3%.

But who knows what other bank (or country ;P) could go bankrupt these days…

21 Mr. Cheap October 15, 2008 at 12:28 pm

Steve: You could be right. They claim the 3.05% is on the entire amount.

From their website: “when your daily balance is over $1,000.00, you’ll get one of the highest interest rates available on the entire amount” – http://www.banking.pcfinancial.ca/a/products/savingsPlusAccount.page

22 Mr. Cheap October 15, 2008 at 12:29 pm

I wouldn’t worry about Canadian banks going under (and even if they do, as long as you have less than $100k in your account you’ll be fine). Read over http://www.cdic.ca/ if you’re nervous.

23 Myo January 5, 2009 at 6:02 am

For those who did not get the mortgage with ING should be happy. I got mortgage through ING and they are not flexible. I wanted to move to New Home with same amount of Mortgage and they would not offer me same rate I got. I don’t get it. I got pime minus 1% now and if I want to move they want to charge me Prime plus 1%. Their prime minus 1% rate is also full of it. I have investment property mortgage with BMO which I got prime minus 1/2% which is same rate with ING prime minus 1%. ING prime rate is obviously higher than competition.

SAVE YOUR MONEY. GO ELSEWHERE!

24 AS February 1, 2009 at 10:37 am

ING DIRECT Canada sucks! They don’t raise their rates, cuz it costs them money!

25 peeved off June 1, 2009 at 6:50 pm

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I have my mortgage with them as well. It was easy to go with them, but when I wanted to sell my house and buy a new one, problems become a permanent feature of dealing with ING.

I tried to transfer my mortgage. ING Canada mortgage were late approving, despite 7 days to do it. After approving with no conditions, I suddenly had several conditions added by ING Canada mortgage thereafter, including a test on the foundation for which ING Canada Mortgage claimed the right to analyze and refuse to mortgage the house.

It took a week and a half after the financing deadline for ING Canada Mortgage to settle everything, get the useless test done (at my cost, of course) before ING Canada mortgage finalized the financing.

In the meanwhile, the seller of the house tried to get out of the sale because ING Canada mortgage were taking too long.

It was an incredibly frustrating situation that ING Canada mortgage created for no reason. The real estate agents on both sides of the sale said they have had similar problems with ING Canada mortgage in the past.

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26 Tony July 5, 2009 at 3:13 pm

Did anyone check their PC interest plus saving account lately???
Their rate went down to 0.75% approx 4x less than what they paid out last year. The PC bankers set their hook and now reeling in you big fishes. : )
I am checking out ING TFSA which is offering 3% right now. BTW, interest rate suck for the saver because of these stupid low interest rate set by the central bank. Everyone lives and hooks on cheap credit nowaday and when the economy go south many of you fishes will belly up.
Keep saving by sharing your knowledges and keep this school of fish survive the tough economic wave ahead!
Cheers…

27 Michelle September 29, 2009 at 6:20 pm

is ING a safe company to have your money in? I do not have 1o’s of thousands of dollars, but I have some. I am with PCF. When it first started we were making 4%, and now it is .75% and has been for some time. If ING is offering 3.05% on it s savings account and 3% on the tax free savings account (where PC is .75%)…is there any reason not to move my money?
I am just unsure how secure ING is, even though PCF has no building, there is at least a small pavillion you can go to, it is something I can see…
any thoughts on where the best place for the small fish out there?

28 Mr. Cheap September 30, 2009 at 1:33 pm

Michelle: ING direct is covered by CDIC (http://www.ingdirect.ca/en/aboutus/whoweare/cdic/index.html) which is a crown corporation (http://www.cdic.ca/e/index.html) and the same insurance for other Canadian banks (http://www.cdic.ca/e/insuredWhere/members.html).

They certainly aren’t going to disappear into the night with your money, and as with other Canadian banks, you’re insured up to $100k if they bank goes under.

ING’s rates are currently 1.05% for a vanilla savings account (3% is only for a TFSA, even more reason to max one out).

29 Why I Chose to Open an ING Account October 13, 2009 at 9:59 am

Ultimately, I did decide to open an ING Bank account. It seemed like a no-brainer to me.

I obtained the code from http://www.saveing.ca

Through using a referral link my friend at work provided, I received the bonus $25 to open my account with an initial deposit of $100 or more. The $25 bonus posted to my account right away. The initial transfer from my other bank RBC to my new ING Bank account was received within 48 hours.

So now I am all set to start earning the 1.05% interest rate. I plan on using my new ING Bank account as my emergency fund… those funds that won’t be touched unless I absolutely, positively need to. It will be nice for my savings to earn a higher interest rate vs. previously languishing in the < 1% range.

30 Mr. Cheap October 13, 2009 at 11:04 am

Why: If you’re putting the funds in for an emergency fund, it may be worth considering putting them in a TFSA. Then if you don’t use them, you get a higher, tax-free interest rate.

31 Me December 3, 2009 at 10:00 pm

I have a savings accounts,TFSA, RSP’s and a mortgage with ING. Why do I deal with them… excellent service, simple banking, simple company and no hidden fees. I have never had a issue.

PCF is CIBC, then they are sold to another company owned by CIBC the resold to CIBC then yet again Sold to another company owned by CIBC, do you see an issue here, they don’t want the huge losses on the books every year…

ING Direct is stable, I truly have made it the place where I want to bank. Yes they could offer more services but they don’t there is time to grow.

Hey, at some point in your life your not going to be happy with service all the time, we all make mistakes and we deal with it.

DO YOURSELF A FAVOR, Open an account and try it for yourself!

32 Geo February 9, 2010 at 4:40 pm

Hi All…
I’m relatively new to Canada and have parked my funds in TFSA @1.5% in some other bank. But recently I discovered this 3% TFSA offer from ING.
This is undoubtedly a lucrative offer. What all I am looking for is to simply park my money for an year and use it in down payment of my new house next year.
Considering all the economic meltdown we had in past year, Do you guys really recommend ING TFSA in 2010 ?
Also how does one get that 25$ orange bonus thing ?

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